Friday, December 17, 2010


The Big Thing:  Well, I went to the Holistic Pet Warehouse (HPW) here in town today to order more Evo canned food.  They have stopped stocking it!  Apparently, the family-owned business (Natura) that makes Evo was bought by Procter & Gamble back in May.  And, apparently, many independent pet food retailers (like HPW) have decided to stop carrying Natura products in response.

Now, I have no special problem with Procter & Gamble.  I probably buy and use a lot of their products for myself.  But I buy virtually no prepared foods.  If I was confident that I could make nutritionally-complete cat food from scratch, I probably would.  I investigated  cat food recipes once and it seems you have to be a chemist with a health-food store nearby.  Why I can't just feed them mice and sparrows is beyond me...

However, the concerns seem to be that P&G is going to dilute the quality of the Natura brands to accommodate mass-production cost-benefits.  Maybe they will and maybe they won't.  But I did a lot of searching to find a premium, high-quality canned cat food that my cats like to eat.  Of them all, Evo Chicken and Turkey was the one they preferred.  They also like Soulistic Chicken in gravy, but that's still available.

I have read concerns about P&G's animal food testing habits.  It is not good.  Natura is (was?) specifically noted for "Natura’s Quality Control Program has helped the company achieve many third-party manufacturing and food production certifications, including a “Superior” rating from the American Institute of Baking, USDA Organic production certification, registration with the USDA Animal and Plant Health Inspection Service and ISO 9001:2001 compliance and ISO 22000:2005 compliance for quality and food safety. Natura is also compliant with the rigorous ISO 22000:2005 international standard."  (Wikipedia).  Wikipedia also mentions that "EVO dog, cat, and ferret foods and treats are based on an evolutionary diet of high protein, low carbohydrate formulas. EVO provides protein at a level that is among the highest available in grain free dry pet foods. More like what our pets’ ancestors ate in the wild, EVO delivers many of the benefits of raw and home-cooked foods in a kibble form."

I am seriously grieved at this change.  I can probably find Evo at some other source, but at greater cost.  Mostly, though, I am worried about an unknown change in ingredients and/or quality.  Did you know that pet food manufacturers have 6 months to change the labels AFTER changes are made in the food?  At least that is what I read on the internet.  I can't be sure that's true, but it sounds like a typical government regulation.

Question:  Has anyone else heard about this?  I am amazed that I saw no mention of it anywhere previously.  Does anyone know more about this?  Anyone feeding their cats Evo?  If so, do you plan to change?


Brian said...

No, we hadn't heard that, but we don't use it. I hate it when the food changes to "new and improved" but that's awful to diminish an established brand like that. Lots of luck!!!

Sparkle the Designer Cat said...

I remember this being talked about in several cat forums and groups back in May. It is worrisome about the food labels, and that big corporations seem to have a different idea of what "quality control" is from small companies who actually care about their consumers.

Another concern I've heard about P&G is that they may test cruelly and needlessly on animals.

The Island Cats said...

We hadn't heard that P&G bought Evo. That's too bad. We don't have anything against P&G either, but it seems like big companies always change stuff...and not for the good. Guess we can cross Evo off our list of foods we'll eat.

Teri and the cats of Furrydance said...

Yep, back in May 2010. You might look into Life's Abundance and Nulo...while not grain free (and the jury's out on that whether it's best or not) I am truly happy with both.

Milo and Alfie Marshall said...

What a bummer. Why can't they just leave stuff alone ~ like don't fix it if it aint broked? We hope yoo can find a supply that doesn't cost yoo an arm and a leg. (Sorry abowt all the cliches!)

AFSS said...

We hate it when small companies that make good products get bought out by big companies. Most of the time quality suffers. We don't know about Evo.

We do remember during the Pet Food Recall lots of people complained that they did not know/realize that Iams had been bought out by P&G. We think they changed Iams formula, but we don't remember for sure.

The Misadventures Of Me said...

While Jake is the only one that eats canned food - does also make cat food with no fillers / all natural / heck we've debated on if we would try some of it as it smells good (most times) and looks very good for pet food.

We don't particularly like that P&G does animal testing is our only problem with them.

Mom Laure

Cory said...

We don't eat Evo, but if we did we'd be searching for a new food. The store we get our food from has discontinued selling it because of the reasons you have mentioned. We like Instinct and Tiki.

Mom looked into making our food but gave up on the idea for now. Maybe sometime in the future.

Cara n Crew said...

hi! We are unofficial followers of your blog :). Our mom pays alot of attention to pet food and pet food companies since the '07 recalls. she really struggles to find us a food with the right ingredients plus from a company that she feels she can trust.

Our Pip used to eat the EVO duck - she is on a restricted protein diet. Our mom learned about P&G buying out Natura as it was happening. She struggled with switching or not because she expects ingredient source changes to make the Natura brands more profitable and main-stream-able. We weren't aware of the labeling bit tho - that is disturbing indeed!

Sorry about the ramble. Our mom switched Pip to Natural Balance brand duck and will sometimes buy the EVO still to change things up. Good luck with whatever you decide to do.

-Pip, Smidgen, Minnie, and Hollie

Cheysuli and gemini said...

We have heard of it, although many natural pet food stores don't like Evo here even before the sale--their quality control is not that good. Also, Wellness has been purchased, and several places have stopped carrying that. It also looks like the old standby, Wysong may been purchased, but they are in negotiations.

Spitty-the-Kitty said...

I am sorry you feel gloomy! I am sure you will find good food for the girls. Me, I'm sooooooo picky the Human practically makes herself sick finding something, ANYTHING, that I will eat consistently. She has practically cried in frustration from time to time. I'm just not much of an eater. I LOVE Gerber's baby food, though, MOL!