Friday, December 17, 2010


The Big Thing:  Well, I went to the Holistic Pet Warehouse (HPW) here in town today to order more Evo canned food.  They have stopped stocking it!  Apparently, the family-owned business (Natura) that makes Evo was bought by Procter & Gamble back in May.  And, apparently, many independent pet food retailers (like HPW) have decided to stop carrying Natura products in response.

Now, I have no special problem with Procter & Gamble.  I probably buy and use a lot of their products for myself.  But I buy virtually no prepared foods.  If I was confident that I could make nutritionally-complete cat food from scratch, I probably would.  I investigated  cat food recipes once and it seems you have to be a chemist with a health-food store nearby.  Why I can't just feed them mice and sparrows is beyond me...

However, the concerns seem to be that P&G is going to dilute the quality of the Natura brands to accommodate mass-production cost-benefits.  Maybe they will and maybe they won't.  But I did a lot of searching to find a premium, high-quality canned cat food that my cats like to eat.  Of them all, Evo Chicken and Turkey was the one they preferred.  They also like Soulistic Chicken in gravy, but that's still available.

I have read concerns about P&G's animal food testing habits.  It is not good.  Natura is (was?) specifically noted for "Natura’s Quality Control Program has helped the company achieve many third-party manufacturing and food production certifications, including a “Superior” rating from the American Institute of Baking, USDA Organic production certification, registration with the USDA Animal and Plant Health Inspection Service and ISO 9001:2001 compliance and ISO 22000:2005 compliance for quality and food safety. Natura is also compliant with the rigorous ISO 22000:2005 international standard."  (Wikipedia).  Wikipedia also mentions that "EVO dog, cat, and ferret foods and treats are based on an evolutionary diet of high protein, low carbohydrate formulas. EVO provides protein at a level that is among the highest available in grain free dry pet foods. More like what our pets’ ancestors ate in the wild, EVO delivers many of the benefits of raw and home-cooked foods in a kibble form."

I am seriously grieved at this change.  I can probably find Evo at some other source, but at greater cost.  Mostly, though, I am worried about an unknown change in ingredients and/or quality.  Did you know that pet food manufacturers have 6 months to change the labels AFTER changes are made in the food?  At least that is what I read on the internet.  I can't be sure that's true, but it sounds like a typical government regulation.

Question:  Has anyone else heard about this?  I am amazed that I saw no mention of it anywhere previously.  Does anyone know more about this?  Anyone feeding their cats Evo?  If so, do you plan to change?